TIER 1: Long Term Programs and Campaigns (7 months or more)

1. Community Relations and Public Service - Programs seeking to improve relations with or win support of people or organizations in communities with an issue or need.

2. Crisis Communications - Programs implemented to deal with an unplanned event requiring immediate response.

3. Integrated Communications - Programs exhibiting effective PR strategies and tactics in a creative, integrated campaign.

4. Internal Communications - Programs targeted to internal publics such as employees, members, dealers, franchisees, investors.

5. Marketing - Programs developed to introduce new products/services or promote existing products/services.

6. Media Relations - Programs developed to build relationships with journalists and news organizations or secure ongoing media coverage.

7. Public Affairs - Programs developed to influence public policy or legislation.

8. Reputation, Issues and Brand Management - Programs designed to enhance the reputation, deal with issues affecting business strategy, or enhance the brand of an organization.

9. Special Events - Programs or events with special activities where public relations played an integral part.

10. Potpourri - Programs that do not fit criteria for other categories.

TIER 2: Short Term Programs and Campaigns (0-6 months)

1. Community Relations and Public Service - Programs seeking to improve relations with or win the support of people or organizations in communities with an issue or need.

2. Crisis Communications - Programs implemented to deal with an unplanned event requiring immediate response.3. Integrated Communications - Programs exhibiting effective PR strategies and tactics in a creative, integrated campaign.

4. Internal Communications - Programs targeted to internal publics such as employees, members, dealers, franchisees, investors.

5. Marketing - Programs developed to introduce new products/services or promote existing products/services.

6. Media Relations - Programs developed to build relationships with journalists and news organizations or secure ongoing media coverage.

7. Public Affairs - Programs developed to influence public policy or legislation.

8. Reputation, Issues and Brand Management - Programs designed to enhance the reputation, deal with issues affecting business strategy, or enhance the brand of an organization.

9. Special Events - Programs or events with special activities where public relations played an integral part.

10. Potpourri - Programs that do not fit criteria for other categories.

TIER 3: Tactical Materials/Projects

1. Research and Measurement: reports, white papers, studies, evaluation, communication audits

2. Writing: online content (social, blog, web), writing for publications, feature stories, speeches, columns/op-eds, position papers

3. Advertising and Publications: One-time special publications, annual reports, magazines, newsletters, brochures, direct mail, e-materials, print advertising, billboards

4. Social media management: creative and results-oriented use of social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest

5. Media relations: media materials and activities, such as news releases, media-only events, media kits, online newsrooms, guidebooks, etc.

6. Graphics: logos, infographics, organizational identity, photography, signage, kiosks, exhibits, displays, graphic standards

7. Collateral Material: direct mail/e-mail, printed materials, brochures, letterhead packages, apparel, promotional items

8. Audio and Video: videos, commercials, presentations, podcasts

9. Digital: websites, intra-web, mobile applications

10. Potpourri

STUDENT CATEGORIES:

1. Campaigns

2. Special Events

3. PR Plans and Proposals

4. Writing: online content (social, blog, web), writing for publications, feature stories, speeches, columns/op-eds, position papers

5. Advertising and Publications: One-time special publications, annual reports, magazines, newsletters, brochures, direct mail, e-materials, print advertising, billboards

6. Social media management: creative and results-oriented use of social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest

7. Media relations: media materials and activities, such as news releases, media kits, online newsrooms, guidebooks

8. Graphics: logos, infographics, organizational identity, photography, signage, kiosks, exhibits, displays, graphic standards

9. Collateral Material: direct mail/e-mail, printed materials, brochures, letterhead packages, apparel, promotional items

10. Audio and Video: videos, commercials, presentations, podcasts

11. Digital: websites, intra-web, mobile applications

12. Potpourri