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PROFESSIONAL CATEGORIES

All entries must fit into one of the many categories listed below.

TIER 1: Long Term Programs and Campaigns

1.   Community Relations and Public Service - Programs seeking to improve relations with or win support of people or organizations in communities with an issue or need.

2.    Crisis Communications - Programs implemented to deal with an unplanned event requiring immediate response.

3.    Integrated Communications - Programs exhibiting effective PR strategies and tactics in a creative, integrated campaign.

4.    Internal Communications - Programs targeted to internal publics such as employees, members, dealers, franchisees, investors.

5.    Marketing - Programs developed to introduce new products/services or promote existing products/services.

6.    Media Relations - Programs developed to build relationships with journalists and news organizations or secure ongoing media coverage.

7.    Public Affairs - Programs developed to influence public policy or legislation.

8.    Reputation, Issues and Brand Management - Programs designed to enhance the reputation, deal with issues affecting business strategy, or enhance the brand of an organization.

9.    Special Events - Programs or events with special activities where public relations played an integral part.

10.  Potpourri - Programs that do not fit criteria for other categories.

TIER 2: Short Term Programs and Campaigns

1.    Community Relations and Public Service - Programs seeking to improve relations with or win support of people or organizations in communities with an issue or need.

2.    Crisis Communications - Programs implemented to deal with an unplanned event requiring immediate response.3.    Integrated Communications - Programs exhibiting effective PR strategies and tactics in a creative, integrated campaign.

4.    Internal Communications - Programs targeted to internal publics such as employees, members, dealers, franchisees, investors.

5.    Marketing - Programs developed to introduce new products/services or promote existing products/services.

6.    Media Relations - Programs developed to build relationships with journalists and news organizations or secure ongoing media coverage.

7.    Public Affairs - Programs developed to influence public policy or legislation.

8.    Reputation, Issues and Brand Management - Programs designed to enhance the reputation, deal with issues affecting business strategy, or enhance the brand of an organization.

9.    Special Events - Programs or events with special activities where public relations played an integral part.

10.  Potpourri - Programs that do not fit criteria for other categories.

TIER 3: Tactical Materials/Projects

1.    Research and Measurement: reports, white papers, studies, evaluation, communication audits

2.    Writing: online content (social, blog, web), writing for publications, feature stories, speeches, columns/op-eds, position papers

3.    Advertising and Publications: One-time special publications, annual reports, magazines, newsletters, brochures, direct mail, e-materials, print advertising, billboards

4.    Social media management: creative and results-oriented use of social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest

5.    Media relations: media materials and activities, such as news releases, media-only events, media kits, online newsrooms, guidebooks, etc.

6.    Graphics: logos, infographics, organizational identity, photography, signage, kiosks, exhibits, displays, graphic standards

7.    Collateral Material: direct mail/e-mail, printed materials, brochures, letterhead packages, apparel, promotional items

8.    Audio and Video: videos, commercials, presentations, podcasts

9.   Digital: websites, intra-web, mobile applications

10.  Potpourri 


STUDENT CATEGORIES:

1.    Campaigns

2.    Special Events

3.    PR Plans and Proposals

4.    Writing: online content (social, blog, web), writing for publications, feature stories, speeches, columns/op-eds, position papers

5.    Advertising and Publications: One-time special publications, annual reports, magazines, newsletters, brochures, direct mail, e-materials, print advertising, billboards

6.    Social media management: creative and results-oriented use of social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest

7.    Media relations: media materials and activities, such as news releases, media kits, online newsrooms, guidebooks

8.    Graphics: logos, infographics, organizational identity, photography, signage, kiosks, exhibits, displays, graphic standards

9.    Collateral Material: direct mail/e-mail, printed materials, brochures, letterhead packages, apparel, promotional items

10.  Audio and Video: videos, commercials, presentations, podcasts

11.  Digital: websites, intra-web, mobile applications

12.  Potpourri

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